Who We Are
PUKE Apparel is a registered business name operated by OUT THERE OZ PTY LTD.
PUKE Apparel is the apparel, merch and chaos side of the wider Out There Oz world. Out There Oz is connected to the cars, events, media, content, humour and community that helped shape the PUKE Apparel brand.
Same foundation. Same people. Same chaos. Clearer wording.
PUKE Apparel sells graphic apparel, hoodies, accessories and car-culture inspired merchandise through pukeapparel.com.
Chaos You Can Wear
PUKE Apparel is an Australian car culture apparel brand built around funny graphic tees, graphic hoodies, Aussie humour and everyday chaos.
The brand started with cars, burnouts, shed talk, trackside weekends, burnout pad energy, loud designs and the kind of humour that does not take itself too seriously.
Chaos You Can Wear is the heart of the brand. It is about turning car culture, race-inspired graphics, weird ideas, dad jokes, bold artwork and everyday madness into clothing people can actually wear.
Built From Out There Oz
PUKE Apparel grew out of the wider Out There Oz ecosystem — cars, events, media, burnout culture, humour, community and the idea of turning real chaos into something people can wear.
Out There Oz helped create the world around the brand. PUKE Apparel is where that world turns into graphic tees, hoodies, accessories and car-culture inspired merch.
We are not trying to be polished fashion or generic streetwear. PUKE Apparel is about funny graphic tees, hoodies and car culture graphic apparel for people who like their clothing loud, relaxed and different.
Wear the Chaos
Wear the Chaos is our call to action. It is the simple idea behind the clothing: take the mess, the humour, the cars, the noise and the madness, then turn it into something wearable.
Behind that is the bigger story:
First the car, then the chaos, now the brand.
PUKE Apparel exists as the merch and commerce arm of the wider Out There Oz ecosystem, helping turn culture, humour, creativity, car meets, trackside energy and burnout pad chaos into products with personality.
What We Make
We offer a growing range of graphic tees, hoodies and accessories across different styles and audiences, from everyday funny shirts through to stronger statement designs and car culture releases.
The Fully Sick range brings the car culture side of PUKE Apparel to life, with automotive-inspired designs made for car meets, cruises, shed days, race weekends, trackside events and burnout pad fans.
Sick Mode is built for kids and young chaos legends, with bright graphic tees made for family car meets, event days, school holidays and everyday mayhem.
Just Spew It brings the funny shirt side of the brand forward, with dad-joke energy, Aussie humour and statement tees made for BBQs, shed days, car meets, trackside laughs and people who like their clothing loud in the best way.
Some ranges are broad and commercial, some are more niche, and some are built to push creative ideas further. Some PUKE designs are race-inspired and car-culture influenced, but PUKE Apparel sells casual graphic apparel, not certified racewear, safety gear or motorsport equipment.
Quality Apparel & Everyday Wear
PUKE Apparel graphic tees are built on quality 190 GSM classic-fit garments, selected for everyday comfort, reliable wear and strong print presentation across our adult and kids ranges.
Our hoodies are selected for warmth, comfort and a relaxed streetwear feel, giving our louder designs a solid base for cooler nights, car events, shed days and everyday chaos.
We continue to review garments, print quality, sizing and product suitability as the brand grows, with a focus on creating apparel that feels good, wears well and carries the PUKE Apparel style properly.
Independent Car Culture Apparel
PUKE Apparel is an independent car culture apparel brand. Our automotive-inspired graphic tees and hoodies use vehicle names, model references, burnout, track, pad and garage culture themes for enthusiast style only.
PUKE Apparel is not affiliated with, licensed by, sponsored by, or endorsed by any vehicle manufacturer, car brand, motorsport organisation, club, or rights holder.
Our designs are PUKE Apparel’s take on car culture, humour and chaos you can wear.
Creative Process & AI-Assisted Content
We use a mix of traditional design, designer-led work and AI-assisted creative processes across parts of the brand.
This may include design development, campaign imagery, product mockups and model representations. Where AI is used, it is directed, reviewed and approved by our team to help keep the final result on-brand, fit for purpose and not misleading in a material way.
These lines are part of how we talk about selected AI-assisted creative across the brand. You can read more on our AI Content Disclosure page.
Business Details
PUKE Apparel is a registered business name operated by OUT THERE OZ PTY LTD.
ABN: 57 682 358 256
ACN: 682 358 256
Business location: Amaroo ACT, Australia
Phone: +61 405 674 534
Email: admin@pukeapparel.com
More Information
For more information, please visit our Returns, Shipping, Terms, Privacy, Policies & Service, and AI Content Disclosure pages.
For enquiries, contact us at admin@pukeapparel.com or +61 405 674 534.