About Us
PUKE Apparel is an Australian apparel and accessories brand built to turn chaos into something wearable.
Born from cars, humour, and the wider Out There Oz world, PUKE Apparel makes quality gear for people who like things a bit weird, a bit bold, and a bit out there. Our goal is simple: create products people notice, remember, laugh at, and want to wear.
At the core of the brand is our everyday slogan: Wear the Chaos.
Behind that is the bigger story: first the car, then the chaos, now the brand. PUKE Apparel exists as the merch and commerce arm of the wider Out There Oz ecosystem, helping turn culture, humour, and creativity into products with personality.
We offer a growing range of apparel and accessories across different styles and audiences, from more accessible everyday pieces through to stronger statement designs and premium releases. Some ranges are broad and commercial, some are more niche, and some are built to push creative ideas further.
We use a mix of traditional design, designer-led work, and AI-assisted creative processes across parts of the brand. This may include design development, campaign imagery, product mockups, and model representations. Where AI is used, it is directed, reviewed, and approved by our team to help keep the final result on-brand and fit for purpose.
AI-assisted. Chaos-approved.
Enhanced by AI. Approved by chaos.
AI wore it first. You wear it better.
These lines are part of how we talk about selected AI-assisted creative across the brand.
PUKE Apparel is a registered business name in Australia.
ABN: 57 682 358 256
Our products are sourced with quality, wearability, and consistency in mind. We are moving predominantly to JB Wear, with Astorion used mainly for oversized options in black and white only. From time to time, we may use other suppliers where needed, but we aim to keep quality as close as possible to the JB Wear standard across the brand.
We continue to review suppliers, product quality, and garment suitability as the brand grows.
For more information, please visit our Returns, Shipping, Terms, and Privacy pages.
For enquiries, contact us at admin@pukeapparel.com or +61 405 674 534.