Privacy Policy
Last updated: 4 April 2026
1. Business Identity
PUKE Apparel is a registered business name in Australia.
ABN: 57 682 358 256
PUKE Apparel (“we”, “us”, or “our”) is committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).
This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you interact with our website, make purchases, contact us, submit content, or otherwise engage with PUKE Apparel.
This Policy applies to personal information collected through:
- our online store at pukeapparel.com, including purchases, account creation, and browsing
- email, contact forms, newsletters, and other communications
- user submissions of photographs, videos, or other content for promotional, marketing, or publishing purposes
- social media interactions where personal information is provided directly to us
Personal information means information or an opinion about an identified individual, or an individual who is reasonably identifiable.
2. Types of Personal Information We Collect
We may collect the following types of personal information.
Information you provide directly
- name
- billing and shipping address
- email address
- phone number
- account details, such as username and password if you create an account
- order details and purchase history
- enquiries, messages, or customer service communications
- photographs, videos, or other content you submit to us
- consent records where required
Payment information
Payment details are processed securely by third-party payment providers. We do not store full card details.
Information collected automatically
When you use our website, we may automatically collect:
- IP address
- browser type
- device information
- pages viewed
- browsing behaviour
- referral data
- analytics and marketing data collected through cookies, pixels, and similar technologies
Sensitive information
We will only collect sensitive information where reasonably necessary and with consent where required by law.
For example, some submitted images or videos may incidentally reveal sensitive information. We do not seek to collect sensitive information unless it is necessary for the relevant purpose and lawfully permitted.
3. How We Collect Personal Information
We collect personal information:
- directly from you when you place an order, create an account, contact us, subscribe to updates, or submit content
- automatically through cookies, pixels, analytics tools, and similar technologies when you visit our website
- from third parties such as payment processors, shipping providers, ecommerce platforms, consent verifiers, or service providers that help us operate our business
We only collect personal information where it is reasonably necessary for our business functions and activities.
4. Content Submissions, Images, and AI-Assisted Processing
PUKE Apparel may receive photographs, videos, or other submitted content for promotional, marketing, publishing, or creative purposes.
Where content is submitted to us:
- individuals under 18 must not be featured in submitted content used by us without consent from a parent or legal guardian
- individuals over 18 must provide consent themselves, or consent must be provided by the person authorised to submit the content
We may use digital tools, including AI-assisted or AI-enhanced tools, to help review, organise, edit, crop, enhance, generate mockups from, or prepare submitted or internally created content for publication, marketing, styling, or concept development.
This does not mean AI makes final decisions without oversight. Content used by us is subject to human review.
If personal information is included in submitted images, videos, or related content, that material will be handled in accordance with this Privacy Policy.
You may withdraw consent to future use of submitted content by contacting us. We will take reasonable steps to stop future use and remove content where practicable, subject to legal, technical, archival, or platform limitations.
5. Purposes for Collecting, Using, and Disclosing Personal Information
We collect, use, and disclose personal information for purposes including:
Primary purposes
- processing and fulfilling orders
- shipping, delivery, and payment handling
- customer support and responding to enquiries
- managing accounts
- publishing approved content on our website, social media, or related channels
- promoting PUKE Apparel products, campaigns, and activities
- operating, maintaining, and improving our website and business systems
Secondary purposes
- sending marketing communications where permitted or where you have consented
- analytics, reporting, and business improvement
- fraud prevention, security, and risk management
- legal and regulatory compliance
We will not use or disclose personal information for unrelated secondary purposes without your consent, unless required or authorised by law or where you would reasonably expect the use.
6. Disclosure to Third Parties
We may disclose personal information to:
- payment processors
- shipping and logistics providers
- ecommerce, hosting, and website service providers
- Microsoft services or similar cloud-based business systems used for email, storage, and administration
- analytics, advertising, and marketing platforms
- social media platforms where approved content is published
- contractors, advisors, or service providers helping us operate our business
- regulatory, government, or law enforcement bodies where required or authorised by law
We do not sell your personal information.
Some third-party providers or platforms may store or process information overseas. Where overseas disclosure occurs, we take reasonable steps to work with reputable providers, but we cannot control the privacy practices of third-party platforms once information is disclosed to them.
7. Cookies and Tracking Technologies
Our website may use cookies, pixels, and similar technologies for:
- essential website functions
- shopping cart and checkout operation
- analytics and performance measurement
- advertising and remarketing
You can control cookies through your browser settings. Disabling some cookies may affect website functionality.
If a separate Cookie Notice is published on our website, it forms part of this Privacy Policy.
8. Storage and Security
We store personal information using reasonable technical and organisational safeguards, including:
- password-protected systems
- access controls
- secure cloud storage
- encrypted or secure third-party platforms where appropriate
- business systems used for email, storage, shipping, and order management
We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.
No method of transmission or storage is completely secure, but we aim to use reputable systems and reasonable safeguards appropriate to the information we hold.
We retain personal information only for as long as reasonably necessary for the relevant purpose, or as required by law, and then securely destroy or de-identify it where appropriate.
9. Access, Correction, and Your Choices
You may request to:
- access personal information we hold about you
- correct inaccurate or incomplete personal information
- opt out of marketing communications
- withdraw consent where consent is the basis for our use of your information
To make a request, contact us using the details below. We will respond within a reasonable time and in accordance with applicable law.
10. Complaints
If you have a complaint about how we handle your personal information, please contact us first so we can try to resolve it.
If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC).
11. Social Media and Third-Party Platforms
If you interact with us through social media or third-party platforms, those platforms may also collect, use, and disclose your information under their own privacy policies.
Where we post approved content on social media or link to third-party services, we are not responsible for the privacy practices of those external platforms.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business practices, website functions, service providers, or legal obligations.
Any updated version will be published on pukeapparel.com with the revised effective date.
13. Contact Us
For privacy questions, access requests, correction requests, consent withdrawals, or complaints, contact:
PUKE Apparel
Canberra, ACT
Email: admin@pukeapparel.com
Phone: +61 405 674 534