Last updated: 4 April 2026
Business Identity
PUKE Apparel is a registered business name operated by OUT THERE OZ PTY LTD.
ABN: 57 682 358 256
ACN: 682 358 256
Business location: Amaroo ACT, Australia
Phone: +61 405 674 534
Email: admin@pukeapparel.com
PUKE Apparel sells graphic apparel, hoodies, accessories and car-culture inspired merchandise through pukeapparel.com.
Our Creative Approach
At PUKE Apparel, we use a mix of traditional design, designer-led work, artist-led work, and AI-assisted creative processes across parts of our brand.
We use AI as a creative tool to help develop ideas, build campaign visuals, create mockups, present styling concepts, and support some written and visual content.
AI helps us move faster, test concepts, and build creative that fits the different ranges across PUKE Apparel.
Where AI May Be Used
Where AI may be used, it can include:
- AI-assisted design development
- AI-enhanced campaign imagery
- AI-generated or AI-enhanced model representations
- digital mockups used to show styling, layout, or concept presentation
- selected written or visual content prepared with AI assistance and reviewed by our team
How We May Disclose AI Use
Where appropriate, we may disclose AI use on product pages, campaign materials, website pages, social content, product descriptions, or related policy and service pages.
This disclosure may be linked from policy areas, service pages, footer links, product pages, campaign pages, or other relevant parts of the website. It may not appear as a visible feature on every page, including the homepage, where it may affect layout, design, customer experience, or the main shopping flow.
Where short-form disclosure wording is used, it may include phrases such as:
These phrases form part of how we communicate selected AI-assisted creative across the brand.
Different Uses Across The Brand
AI is used differently across different ranges, products, and campaigns.
Some products or visuals may involve AI-assisted development, while others may be fully designer-led, artist-led, or traditionally produced.
Where a design, range, or collaboration is specifically credited to a designer or artist, that will be identified separately.
Mockups, Models & Campaign Imagery
Where model, mockup, or campaign imagery uses AI-generated or AI-enhanced visual presentation, this is intended to help show design placement, styling, or concept direction.
Minor differences in appearance, lighting, print placement, garment drape, or presentation may occur between displayed imagery and the final physical product.
If a product is materially different from the description or overall representation in a way that would affect a reasonable customer’s purchase decision, customers should contact us so the issue can be assessed under our Returns & Refunds Policy and applicable consumer law.
Consumer Rights
AI-assisted or AI-enhanced creative presentation does not change your rights under the Australian Consumer Law or any other applicable consumer protections.
If a product is faulty, unsafe, materially misdescribed, or not fit for purpose, your rights remain the same.
Review & Approval
We review AI-assisted outputs before publication to help ensure they remain on-brand, fit for purpose, and not misleading in a material way.
AI may assist with creative development, mockups, wording, visual concepts or presentation, but final publication decisions are reviewed by the PUKE Apparel team.
More Information
For more information, please also refer to our Terms of Service, Returns & Refunds Policy, and Privacy Policy.
For questions about AI use, product presentation, or design methods, contact:
PUKE Apparel
Registered business name operated by OUT THERE OZ PTY LTD
ABN: 57 682 358 256
ACN: 682 358 256
Business location: Amaroo ACT, Australia
Email: admin@pukeapparel.com
Phone: +61 405 674 534