Terms of Service
Last updated: 27 March 2026
1. Overview
PUKE Apparel is an Australian business.
ABN: 57 682 358 256
Throughout this website, the terms “we”, “us” and “our” refer to PUKE Apparel. By accessing our website, browsing our website, or purchasing from us, you agree to be bound by these Terms of Service, together with any policies referenced in them, including our Returns & Refunds Policy, Shipping Policy, Privacy Policy, and any other policies published on our website from time to time.
These Terms apply to all users of the website, including browsers, customers, and other users of the site.
Nothing in these Terms excludes, restricts, or modifies any rights or remedies that cannot lawfully be excluded under applicable law, including under the Australian Consumer Law.
2. Eligibility and Acceptable Use
By using this website, you confirm that you are at least the age of majority in your state, territory, or country of residence and are legally capable of entering into binding contracts.
You agree not to use our website, products, or services:
- for any unlawful purpose
- in breach of any applicable laws or regulations
- to interfere with or disrupt the security or operation of the website
- to submit false, misleading, or fraudulent information
- to infringe our intellectual property rights or the rights of others
We may refuse service, suspend access, or cancel orders where we reasonably believe there has been unlawful, abusive, or fraudulent conduct.
3. Products, Creative Content, and Availability
All products displayed on this website are offered subject to availability.
We reserve the right to withdraw, discontinue, modify, or limit products at any time without notice, including where required for operational, legal, security, supply, or creative reasons.
We make reasonable efforts to ensure that product descriptions, images, availability information, and other content on the website are accurate. However, we do not warrant that all website content will always be complete, current, or error-free.
Some product artwork, campaign imagery, mockups, and model representations displayed on this website may be created, enhanced, edited, or presented using artificial intelligence tools as part of our creative and marketing process. We may also use designer-led, artist-led, or traditional design methods across different products and ranges.
Where AI-assisted or AI-enhanced visuals are used, they are intended to support design development, marketing presentation, styling, or concept representation. We aim to ensure that the overall impression created by product pages and advertising is accurate and not misleading. Businesses must ensure claims and representations about products are truthful and not misleading, including on social media and in visual advertising.
4. AI Content Transparency
PUKE Apparel may use AI-assisted or AI-enhanced processes across parts of its website, product presentation, design development, campaign imagery, digital mockups, written content, and model representations.
Examples may include:
- AI-assisted design development
- AI-enhanced campaign or promotional imagery
- AI-generated or AI-enhanced model representations
- digital mockups used to show styling, placement, or concept presentation
Where appropriate, we may disclose AI use on product pages, campaign materials, website pages, or related marketing content using labels or wording such as:
- AI-assisted. Chaos-approved.
- Enhanced by AI. Approved by chaos.
- AI wore it first. You wear it better.
Australian Government guidance recommends visible, user-friendly labelling for AI-generated or AI-modified business content, including labels such as “generated by AI” or “created with AI assistance,” tailored to the context. In advertising scenarios, the guidance specifically recommends labels such as “Enhanced by AI,” with human oversight maintained.
AI-assisted or AI-enhanced creative presentation does not change your rights where a product is faulty, unsafe, materially misdescribed, or otherwise fails to meet applicable consumer guarantees.
5. Pricing and Currency
All prices displayed on this website are in Australian Dollars (AUD) unless otherwise stated.
We aim to display prices clearly and accurately. Where required by law, displayed prices will include all unavoidable or pre-selected charges known at the time of purchase.
Additional charges such as customs duties, import taxes, VAT, brokerage fees, foreign exchange fees, or charges imposed by banks, payment providers, or government authorities may apply to some transactions, particularly international orders. Unless expressly stated otherwise at checkout, these charges are the customer’s responsibility.
We reserve the right to correct pricing, description, availability, or typographical errors and to cancel or decline orders affected by such errors, including after an order has been submitted.
6. Orders and Order Acceptance
When you place an order through our website, you are making an offer to purchase the selected products.
All orders are subject to acceptance by us. We may accept, reject, limit, or cancel an order for reasons including:
- product unavailability
- suspected fraud or unauthorised activity
- pricing or listing errors
- incorrect customer information
- payment issues
- shipping restrictions or carrier limitations
- legal or regulatory restrictions
If we cancel an order after payment has been made, we will refund the amount paid for the cancelled order.
7. Shipping and Delivery
Shipping availability, shipping methods, and estimated delivery timeframes are set out in our Shipping Policy, which forms part of these Terms.
Shipping charges are calculated and disclosed through the website or at checkout where applicable.
Any delivery dates or timeframes shown on the website or at checkout are estimates only and are not guaranteed.
We use third-party carriers for delivery. However, if a product arrives damaged, incorrect, or not in acceptable condition, the customer’s rights are generally against the seller they purchased from, and we remain the first point of contact for resolving the issue.
For international orders, customs processing, border inspections, duties, taxes, and local import requirements may cause delays or additional charges outside our control.
8. Risk, Title, and Delivery Issues
Risk in goods does not shift our obligations under any law that applies to your purchase. Nothing in these Terms is intended to exclude any rights you may have where goods are lost, damaged, defective, materially misdescribed, or not supplied within a reasonable time.
If your order is lost, arrives damaged, is materially incorrect, or is not delivered within a reasonable time, please contact us as soon as possible so we can investigate and provide an appropriate remedy in accordance with applicable law.
9. Returns and Refunds
Returns, refunds, and remedies are governed by our Returns & Refunds Policy, which forms part of these Terms.
Our goods come with guarantees that cannot be excluded under the Australian Consumer Law. You are entitled to a replacement or refund for a major failure and compensation for any other reasonably foreseeable loss or damage. You are also entitled to have the goods repaired or replaced if they fail to be of acceptable quality and the failure does not amount to a major failure.
10. International Customers
If you purchase from outside Australia, you may also have rights under the consumer laws that apply in your country or place of delivery. Nothing in these Terms excludes any rights or remedies that cannot lawfully be excluded under applicable law.
11. Accuracy of Website Information
We make reasonable efforts to ensure that information on this website is accurate and current, including product descriptions, prices, availability, and visual representations.
However, errors, delays, or omissions may occur. We reserve the right to correct such issues and to update information or cancel affected orders where reasonably necessary.
Recognisable symbols, images, and overall visual presentation can shape what consumers believe about a product. Businesses should ensure those representations do not create a misleading impression.
12. Intellectual Property
All content on this website, including text, graphics, logos, images, branding, product names, designs, layout, creative assets, and other materials, is owned by or licensed to PUKE Apparel and is protected by applicable intellectual property laws.
You must not reproduce, distribute, adapt, publish, exploit, or use any website content without our prior written permission, except as permitted by law.
13. Limitation of Liability
To the extent permitted by law, we exclude liability for indirect, incidental, special, or consequential loss arising from your use of the website or purchase of products.
Nothing in these Terms excludes, restricts, or limits any rights or remedies you may have under the Australian Consumer Law or other applicable mandatory laws.
14. Privacy and Website Use
Your use of the website may also be subject to our Privacy Policy, Cookie Policy, and any other policies published on our website from time to time.
You are responsible for maintaining the confidentiality of your own account information, login credentials, and devices used to access the website.
15. Changes to These Terms
We may update or replace these Terms of Service from time to time.
Any changes will take effect once published on this page, unless a later date is stated.
Your continued use of the website after updated Terms are published constitutes acceptance of those updated Terms.
16. Governing Law
These Terms are governed by the laws of Australia.
To the extent permitted by law, any disputes arising in connection with these Terms or your use of the website will be subject to the non-exclusive jurisdiction of the courts of Australia.
17. Contact Information
For questions about these Terms of Service, please contact:
Email: admin@pukeapparel.com
Phone: +61 405 674 534
Address: Amaroo ACT, Australia