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What Is PUKE Apparel? PUKE Apparel is an Australian apparel brand built around car culture, funny graphic tees, graphic hoodies, Aussie humour and chaos you can wear. It is not plain fashion. It is no … read more

We Were Transparent, and We Still Got Pulled Up. What Else Do We Need To Do? There are moments in business where you just sit there and think, “Seriously?” This was one of them. PUKE Appar … read more

What Is PUKE Apparel? Car Culture Shirts, Funny Tees and Chaos You Can Wear PUKE Apparel is an Australian apparel brand built around cars, humour, chaos and the kind of shirts that do not take themsel … read more

Funny Dad Joke Shirts That Actually Get a Reaction A good funny T-shirt does not need to explain itself. Someone reads it, laughs, groans or looks at the person wearing it and says, “That is ter … read more

From Brand Voice to Brand Identity: How PUKE Apparel Is Getting Ready for What Comes Next PUKE Apparel did not start as a polished brand rollout. It started in the culture first. The cars, the burnout … read more